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News Release

For Immediate Release
October 10, 2013

Contact:
James T. Boffetti, Senior Assistant Attorney General
(603) 271-0302
james.boffetti@doj.nh.gov

New Hampshire Joins $30 Million Settlement Against Affinion Resolving Allegations of Deceptive Advertising and Enrollment in Discount Clubs and Memberships

New Hampshire Attorney General Joseph A. Foster announces that New Hampshire has joined Attorneys General of 47 states and the District of Columbia in a $30 million settlement against Connecticut-based Affinion, and its subsidiaries Trilegiant and Webloyalty, resolving the states' allegations that they misled consumers into signing up and paying for discount clubs and memberships.

Affinion and its subsidiaries run multiple discount clubs and membership programs offering a variety of services such as credit monitoring, roadside assistance, and discounted travel. Affinion markets these programs through a series of agreements with "marketing partners" - well-known banks and retailers that present these programs to consumers often immediately after the consumer has engaged in a transaction with that partner. Affinion's programs are marketed via direct mail, online, telemarketing, and in face-to-face point of sale transactions. Affinion charges a monthly fee to consumers for these services, which continues until the consumers affirmatively cancel.

Consumers complaining to the States have alleged that Affinion charged them for services without consumers' authorization or knowledge, and, once consumers learned they were being charged, some had trouble canceling or getting a refund. Other consumers were confused about who Affinion was because the offers looked like they came from Affinion's marketing partners, which usually were banks or retailers with which the consumers did business.

The States' investigation uncovered several of Affinion's marketing practices that misled consumers, including a lack of clear and conspicuous disclosure about Affinion's identity, and the cost and ongoing nature of the charges. Most troubling were two marketing practices of Affinion - live checks and online data pass. In a live check solicitation, consumers were sent, via direct mail, an offer that appeared to be a check, but when consumers endorsed and deposited the checks, the consumers unknowingly authorized Affinion to enroll them in membership programs, and to bill them each month indefinitely. In an online data pass offer, consumers were presented an Affinion offer immediately after an online purchase from a retailer. Affinion was then able to enroll and bill consumers without acquiring any of their account information because the marketing partner would pass that information to Affinion. As part of today's judgment, both practices are prohibited.

Today's agreement includes further changes to Affinion's business model by requiring Affinion to provide clear and conspicuous information to consumers after enrollment regarding their membership, periodic reminders of their enrollment, and changes to Affinion's cancellation practices.

From the $30 million settlement, Affinion is establishing a fund of approximately $19 million to provide refunds to some consumers who received unauthorized charges for Affinion's programs. Consumers who believe they were improperly charged by Affinion, Trilegiant, or Webloyalty can file consumer complaints with the Attorney General at http://doj.nh.gov/consumer/complaints/index.htm or by calling the Attorney General's Consumer Hotline at 1-888-468-4454. Consumers checking their credit card and bank account statements should also be looking for the names of Affinion's membership programs, as often that is how the company's charges appear on their bills. A link to a complete list of Affinion's membership programs is below.

The States included in the settlement are Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Maryland, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming.

List of Affinion's Membership Programs Adobe Acrobat Reader Symbol

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New Hampshire Department of Justice | 33 Capitol Street | Concord, NH | 03301
Telephone: 603-271-3658